Selling
Pricing your home to sell
How to set an asking price from recent sales, and what happens when the price is too high.
Key takeaways
Base the price on recent sales
Get two reasoned valuations
Overpricing costs time and money
Keep the margin small
The first three weeks on the market matter most. A realistic price uses them well.
1. Look at sold prices, not asking prices
Find three recent sales of similar homes nearby and adjust for size and condition.
2. Ask for two valuations
Ask each agent how they reached the figure, not only what it is.
3. The cost of overpricing
A home that sits unsold gathers questions. Reductions later rarely recover the lost interest.
4. Leave room, but not much
A small margin for negotiation is normal. A large one keeps buyers away.
This is a demo article with invented figures.
E
Written by
Elena Marsh
Home buying editor
